Issue 37: From the Publisher

We’ve noticed a subtle but intriguing shift in perceptions of sake over the ten years we’ve been publishing Sake Today. It’s a shift among non-Japanese primarily living overseas and a harbinger for further appreciation of sake worldwide. It portends promise for the growing number of sake breweries outside of Japan as well as Japanese producers…

Issue 34: From the Publisher

The Japanese government, with little fanfare from its side, recently reopened the doors to tourism without the onerous restrictions we mentioned in our introduction last issue. Perhaps they simply wanted as little attention as possible drawn to the decision domestically. It’s still a controversial topic. Many want to revive inbound tourism and return to, or…

Issue 32: From the Publisher

My neighbor emerged from her house recently dressed stylishly in bright spring colors. She was wearing her usual artistic jewelry and it was clear she was on her way somewhere. “Going to the beauty parlor?”, I asked. “I doubt there’s anything they can do for me,” she replied. It was funny because her reply was…

Issue 31: From the Publisher

Uncertainty is difficult to live with. Think about these last two years if you need any reminders. The pandemic has created a feeling of pervasive uncertainty. When COVID first emerged, we had so many questions. How does it spread? How contagious is it? How deadly is it? Uncertainty causes fear, which causes poor decision making…

Issue 30: From the Publisher

Sake is an industry focused on consistency to a considerable degree. By comparison, craft beer is increasingly characterized by one-offs, iterations, and seasonals. Flagship brands struggle for sustained attention. It’s not that craft beer brewers don’t want consistency; they simply have other prerogatives and variables at play. Part of the intrigue of wine, meanwhile, is…

Issue 29: From the Publisher

What brings you sake enjoyment? Is it simply drinking it? Is it about where, how, and with whom you drink sake? Most people probably prefer imbibing at a Japanese restaurant. The common conviction that it’s an integral part of the Japanese dining experience is strong (and not misguided). We at Sake Today certainly enjoy it…

Issue 28: From the Publisher

Japan operates on its own timeline. Literally. It counts years according to the reigns of emperors, not the Gregorian calendar. As you read this, it’s year three of the Reiwa era. Even Japanese have trouble converting between the two calendars. It will be easy for those of us who have lived through the pandemic to…

Issue 23: From the Publisher

Sake is the liquid soul of Japan. It’s as much a part of the country’s civilization and culture as its folk customs or indigenous religion, Shintô. In fact, we’ve written before in these pages on multiple occasions about its close ties to Shintô, as well as certain Buddhist temples. Some cultural commentators have colorfully argued…

Issue 22: From the Publisher

“Boom, boom, boom, boom!” he intoned as he gestured with animated hands to indicate bombs exploding. The old Japanese gentleman was recounting a childhood experience of seeing the firebombing of Fukuoka–one of many cities in Japan devastated by such raids during WWII. An even older gentleman, thin and frail in those last couple of years…