Awamori Tourism

Production of Okinawa’s homegrown beverage awamori emerged in an atmosphere of cultural cultivation that was threatened at times by violent conflicts and political struggle. The collection of islands that today make up Okinawa Prefecture has a long history rich in cultural developments and maritime commerce. The island chain was formerly known as the Ryūkyū Kingdom,…

Imadeya

Sales of premium sake are surging. So is tourism to Japan. The latter fuels the former in part, but the ‘renaissance of quality’ among many breweries is the real reason for sake’s newfound success. Certain retailers deserve credit, too. For the right retailers, the market is rich with opportunity. But what makes the right retailer?…

Sake Bar Yoramu

Yoram Ofer is something of the lone wolf with a reputation. People who know of his Kyoto-based bar Yoramu (the Japanese phonetic spelling of his name) sometimes whisper that he is… different. Some in the sake industry consider him a heretic. On hearing rumors of his eccentricity, people might be a little intimidated about going.…